Audience et analyses
Les marques B2B et de la Tech utilisent les écrans DOOH ECN en France pour capter une attention de qualité Dans un paysage media B2B fragmenté, il est de plus en complexe pour les marques de capter...
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Audience et analyses
Audience et analyses
DOOH ROI: Measuring Impact, Attribution & Performance with ECN
DOOH ROI: Measuring Campaign Performance on ECN In today’s data-driven marketing world, every impression is expected to justify its worth and digital out-of-home (DOOH) is no exception. Advertisers ...
Audience et analyses
Audience Measurement Explained: How ECN calculates its DOOH office audience
Audience Measurement Explained: How ECN calculates its DOOH office audience Intro Audience measurement in digital out-of-home (DOOH) is critical for transparency, accountability, and comparability wit...
Leadership éclairé
Le luxe sous son plus bel éclairage
Le luxe sous son plus bel éclairage: les marques d’exception brillent sur les écrans DOOH situés au sein des bureaux primes en France. Paris compte parmi les adresses de bureaux les plus prestigi...
Leadership éclairé
Why ECN matters for pan-European travel brands
Why ECN matters for travel brands Executive Channel Network (ECN) is a vital component of the media mix for a myriad of reasons, proven to perform for both B2C and B2B travel brands. By utilising ECNâ...
Guides et manuels de jeu
Creative Best Practice: What Type of Creative Works Best on ECN Office DOOH?
Creative Best Practice: What Type of Creative Works Best in ECN Office DOOH? Intro Creative execution is where campaigns succeed or fail. With ECN Office DOOH, advertisers benefit from one of the high...