Reach high-value professionals in premium office environments across Europe. Finance, technology, legal and enterprise decision-makers, present, engaged and ready to act.
Network at a glance
Audience intelligence
Attend the office every week, delivering consistent, high-frequency exposure to your brand.
make purchases during office hours, reach them at the precise moment of intent
Influence business purchasing decisions at work, unrivalled B2B impact at scale.
Why ECN
Affluent professionals and decision-makers, present, engaged and ready to act across Europe's key business districts.
Premium office spaces designed for focus, visibility and repeated exposure at the highest levels of professional attention.
Measured by Lumen See the research →
Drive awareness, consideration and measurable real-world action, with full attribution and campaign reporting built in.
Measured by Happydemics
Lumen measured the attention an ECN screen earns. Happydemics measured what that attention goes on to do. Two independent research houses, commissioned separately.
Programmatic DOOH
Data-driven access to premium office audiences. Plan, activate and optimise in real time through your preferred DSP.
Explore programmaticFor advertisers
Access premium office audiences across Europe's leading business districts, direct or programmatically.
Plan your campaignFor landlords
Enhance your occupier experience with a fully managed digital signage network, zero effort, maximum impact.
Asset partnership →Premium office media, delivered direct or programmatically. Plan campaigns that move from guaranteed visibility to measurable real-world outcomes.
How to buy
Trusted by marketers at
How it works
From guaranteed visibility in the lobby to measurable business impact in the results dashboard. Every ECN campaign follows the same four-stage arc.
High-dwell environments deliver repeated daily exposure to the same professional audience, 96% of whom attend their office every week.
Location-based targeting, behavioural dayparting and office audience profiles. Reach professionals where they work and when they are most receptive.
Extend campaigns into mobile, search and social. Connect digital behaviour with real-world environments to drive measurable response beyond the screen.
Campaign insights and reporting, brand uplift and engagement signals, attribution and performance measurement. All built in as standard.
What makes ECN different
Four capabilities that set ECN apart, each built on the unique combination of environment, audience and data that office DOOH delivers.
The same screen format earns 3.4 times the attention in an ECN office lobby as it does on the street, in retail or in transport.
And it is remembered 44% more often. The screen has not changed. Only where it is.
And against a large-format screen: 1.25x the attention, watched just as long, from a screen a fraction of the size.
Upload your target account list; we tell you which of our buildings house your named accounts. The only DOOH network that connects B2B targeting to a physical address, so your media plan follows your sales plan.
ECN screens reach the same professional, in the same lobby, multiple days a week. A rhythm of repeated exposure that builds recall over time. Frequency without wastage.
Anamorphic 3D, full-motion vertical video and long-form sound-off narratives, built for lobby dwell time and produced to match the premium environment your audience is standing in. DCO then tunes them to the office rhythm: morning peak, lunch windows, FTSE movements, flight departures, weather, industry event calendars.
Paste your target account list and see which ECN buildings reach your priority companies, before you commit a single pound of spend. Explore ABM Matcher →
Proven results · independently measured by Happydemics
AlphaSense put its message in front of decision-makers, at work, during the working day.
EGYM Wellpass reached professionals where they make their wellness decisions.
Vodafone ranked top 5% for creative interest, top 15% for brand consideration and top 25% for ad recall, against the DOOH benchmarks for telecoms and internet operators.
Independent brand-lift studies conducted by Happydemics · Measured as ad-recall vs non-ad-recall cohorts.
Ready to reach this audience?
Tell us your objectives, brand awareness, performance, product launch or programmatic, and we'll help you build the right plan.
Plan your campaignAdvertising specs · August 2026
1080 x 1920, 10 seconds, 10MB maximum. Dimensions, codec, delivery deadlines and advertising standards. One page for your creative team.
Download specifications (PDF) ↓High-value professionals, in premium office environments, across Europe. Reached where decisions are made every day.
Audience profile
Who you reach
Senior decision-makers and high-income audiences. Finance, technology, legal and enterprise professionals across Europe's most valuable office markets.
Target by building, company type and business district. Reach specific clusters of professionals in the environments they inhabit every day.
Reach audiences with predictable, repeated exposure in the same daily environments, building brand salience through habitual contact.
Moments that matter
Focus, planning and agenda-setting. Professionals are attentive, goal-oriented and primed for brand messages that align with their day.
Consumption, decision-making and discovery. The highest intent window, 88% of this audience make purchases during office hours.
Lifestyle, personal choices and transition moments. A receptive mindset open to discovery, entertainment and personal spend.
Verified audience data
Independently verified in our major markets, ready for agency trading today, and the automated future that’s coming fast.
Independently certified audience
Network-wide footfall measurement
ABM intelligence
Paste your ABM target list and instantly see how many of your priority companies are reachable in ECN office buildings.
Check my list →Audience data
Explore our audience data and use our audience builder to plan your next campaign.
View dashboard →Paste your ABM target list and instantly see how many of your priority companies are reachable in ECN office buildings across Europe.
What you are matching against
How it works
Paste company names one per line, or upload a CSV / Excel file from your CRM.
Choose the countries relevant to your campaign.
How many accounts we reach, where they sit, and what to do next.
Step 1 · your target accounts
Enter company names above to begin
Step 2 · your match results
ECN can reach
of your 0 target accounts
Reach by market
Results show companies and direct subsidiaries present in ECN buildings. Matches are based on company name, a tailored proposal will confirm exact tenants and locations.
Get a tailored proposal showing exactly which ECN buildings your target companies are in.
Request a proposal →Sector coverage
Select a market to see sector coverage across our 6,000+ company database.
City playbooks
You have matched your accounts. These show how a campaign works in the city where those companies sit.
Next step
Send us the accounts that matter and we will come back with the buildings, the reach and the plan.
Plan your campaignFlexible, data-driven access to premium office audiences. Plan, activate and optimise campaigns in real time through your preferred DSP.
Programmatic access
Available via
7 integrated platformsHow programmatic works
Select specific screens by location, building type and audience profile across 900+ programmatic screens.
Go live across ECN programmatic inventory instantly via your preferred DSP or SSP.
Real-time adjustment based on performance signals and contextual triggers. Data-driven decisions built in.
Attribution, uplift and cross-channel measurement for every campaign.
Serve contextually relevant creatives automatically, driven by time, weather, audience profile and location. Maximum relevance at every impression.
Programmatic marketplace
ECN inventory is available through the leading programmatic SSPs. Use the deal IDs below to activate direct access across your existing DSP stack.
Not on one of these?
Tell us which DSP you trade through and we will set up the deal and send the IDs.
Request deal IDsWe operate in 25 cities across 4 European countries. Select a country to explore the network.
Network coverage
Choose your location
Pan-European reach
One brief, one point of contact, activated seamlessly across London, Paris, Frankfurt and Brussels.
278+ premium digital screens across 150+ buildings in five UK cities, reaching senior professionals in Grade A office environments every working day.
UK network
UK cities
ECN operates 278+ premium digital screens across 150+ locations in five UK cities, delivering place-based DOOH office media to millions of professionals every week in Grade A office environments. Screens are positioned in building lobbies and reception areas across London, Manchester, Birmingham, Edinburgh and Bristol. Open a city to explore the network.
UK audience profile
ECN's UK DOOH office media network reaches a consistently senior, high-earning professional audience across all five cities. The network is particularly strong for Account Based Marketing (ABM) campaigns targeting large and enterprise organisations, with 160+ Enterprise tenants (5,000+ employees) and 480+ Large business tenants (250-4,999 employees) across the network.
It is one of Britain's leading B2B office DOOH platforms, reaching C-suite executives, directors, senior managers and business professionals during the working day.
How to buy UK office media
DSPs: The Trade Desk, DV360 and Displayce. SSPs: Place Exchange, VIOOH, Broadsign Reach and Perion. Available as national, city-level or building-cluster packages, with daypart, audience and trigger-based targeting.
Bespoke B2B office media packages built by city, sector cluster, or tenant profile via ECN's UK sales team.
Full-motion video, static display and sequential creative in portrait format, positioned in building lobbies and reception areas across the network.
Frequently asked questions
For advertisers
Tell us the cities, the sectors or the accounts, and we will come back with the buildings and the reach.
Plan your campaignAccount targeting
See which UK buildings house your named accounts before you commit any spend.
Try the ABM MatcherReach C-suite executives, senior bankers, lawyers and technology decision-makers across the City, Canary Wharf and West End
City of London · Canary Wharf · West End · Greater London
Executive Channel Network (ECN) operates 240+ premium digital screens across 130+ locations in London, delivering place-based DOOH office media to millions of senior professionals every week in Grade A office environments. Screens are positioned in building lobbies, lift lobbies and reception areas across London's key business districts, the City of London (EC1–EC4), Canary Wharf (E14), the West End (W1) and Greater London. ECN's London network reaches C-suite executives, directors, senior finance professionals, lawyers, and technology decision-makers during the working day. Campaigns can be activated programmatically via DSPs, The Trade Desk, DV360 and Displayce, SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion, or booked direct with ECN's London sales team.
London network
Inside the network
london packs
Want to reach London's leading finance, tech, professional services and law professionals?
A snapshot of the London footprint across the three environments that matter most for B2B advertisers: banking and law in the City, global banking headquarters in Canary Wharf, and media and creative in the West End.
Business districts
240+ screens across four business districts. The City of London is the primary market and carries roughly two thirds of the network.
Audience in London
5.7M+ weekly impressions reaching professionals who attend their office 96% of the time. Consistent, repeated exposure to the same high-value audience.
The same senior professionals see your brand every working day, building salience through habitual contact.
Finance, law and technology professionals with significant personal and business purchasing power. ~3x the UK national average.
Half the audience directly influence business purchasing decisions at work.
The City of London
For planners reaching senior business professionals through place-based OOH, the City of London is the most concentrated and economically significant office media environment in the UK, and one of the most valuable in the world.
The Square Mile generates approximately 3–4% of the entire UK's GDP from a single square mile of real estate. It is home to the headquarters or major UK offices of the world's leading investment banks, global law firms, insurers and asset managers. The London Stock Exchange, Lloyd's of London and the Bank of England all sit within it. On any working day more than 600,000 people pass through.
City professionals rank consistently among the top 1% of earners in the UK and globally, with average household incomes above £100,000. Bonus season, broadly January through March, concentrates six and seven-figure payments into a single window. For luxury, premium automotive, private wealth and high-end travel brands, that seasonal opportunity is unique to this environment.
For B2B advertisers, the City is where named enterprise accounts physically sit. Building and district-level targeting lets ABM campaigns build frequency among purchasing committees in the exact buildings where those decisions are made. The City of London Corporation prohibits outdoor billboard advertising within the Square Mile, which makes ECN's Grade A office buildings effectively the only targeted DOOH route to City professionals during the working day.
Who ECN reaches in London
ECN's London place-based office media network delivers millions of professional impressions every week. The audience profile is consistently senior, high-earning and commercially influential, making it one of the most effective environments in the UK for B2B campaigns, ABM strategies and premium consumer advertising alike.
Average dwell time at ECN's lobby and reception screen locations consistently exceeds 30 seconds per exposure, with significantly lower advertising clutter than transport or roadside OOH.
Why advertise in London
London is the UK's undisputed commercial capital and one of the top five global financial centres. With a working population exceeding five million, it hosts more FTSE 100 headquarters than any other city and serves as the European base for the majority of the world's major financial institutions, law firms and professional services networks.
For media planners, London's density of senior professional talent within a compact, office-dense geography makes place-based office media uniquely efficient. The City and Canary Wharf together represent the greatest concentration of high-value B2B and premium consumer audiences accessible through place-based OOH anywhere in the UK.
London also generates significant business tourism. Hundreds of thousands of international executives, investors and professionals visit annually for deal-making, conferences and client engagement, many passing through the same office buildings where ECN's screens are located. This adds an international dimension that few other place-based media environments can replicate.
London packs
Choose the audience you want, set the campaign length, and see the reach. Everything here is indicative and confirmed at proposal stage.
London packs
Company counts, impressions and pricing are indicative and will be confirmed at final proposal stage.
Brand lift · City of London · Tech
brand image uplift
Put its message in front of decision-makers, at work, during the working day. Top 10% · Tech · European OOH.
Independently measured by Happydemics
View case study →Book a London campaign
Request a proposal, discuss programmatic access, or ask about specific districts. We typically respond within one business day.
Request a proposal →Frequently asked questions
Reach CAC 40 executives, senior finance and technology decision-makers across La Défense and the Paris market
La Défense · Paris CBD · Neuilly-sur-Seine
Executive Channel Network (ECN) operates 270+ premium digital screens across 170+ locations in Paris including La Défense, delivering place-based DOOH office media to millions of senior professionals every week in Grade A office environments. Screens are positioned in building lobbies and reception areas across La Défense, Europe's largest purpose-built business district and home to 20+ CAC 40 headquarters, and throughout the wider Paris market area including the central arrondissements, Neuilly-sur-Seine and Levallois-Perret. ECN's Paris network reaches CAC 40 purchasing committees, senior finance and insurance professionals, technology decision-makers at France's scale-ups, and senior management consultants and lawyers. Campaigns can be activated programmatically via DSPs, The Trade Desk, DV360 and Displayce, SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion, or booked direct with ECN's Paris sales team.
Paris network
Inside the network
paris packs
Want to reach Paris's leading finance, tech, professional services and law professionals?
A snapshot of the ECN Paris footprint across the three environments that matter most for B2B advertisers, corporate and finance in La Défense, technology and media in the Paris CBD, and professional services in Paris-West. Real buildings, real lobbies, real decision-makers.
La Défense anchor tower. Home to CAC 40 corporates, international banks and consulting networks. One of the largest concentrations of senior decision-makers in France.
17th arrondissement landmark. Populated by media groups, professional services firms and French corporates. A central Paris audience close to the CBD.
La Défense office landmark. Houses international corporates, consulting firms and financial services businesses. A concentrated ABM target environment.
ECN across Paris
Understanding the difference between the Paris market area and La Défense is essential for effective place-based B2B office media planning in the French capital. The Paris market area (1,360+ tenants, 1,680+ including La Défense) is France's pre-eminent environment for reaching software buyers and technology decision-makers. La Défense (320+ tenants) is the primary environment for ABM campaigns targeting CAC 40 corporations and major multinationals.
Paris-west
The Paris market area, covering the western arrondissements, Neuilly-sur-Seine, Levallois-Perret, and the central and eastern business districts, is the largest zone in ECN's Paris network and the most technology-dense. With 215 Technology and Data tenants, it is France's pre-eminent B2B office media environment for reaching software buyers, IT decision-makers, and the founders and senior teams of France's fast-growth technology businesses.
Professional Services (70 tenants, Paris + La Défense) and Finance, Banking and Insurance (82 tenants, Paris + La Défense) complete a formidable B2B professional audience. Law and Legal tenants (23) support campaigns targeting the legal sector. For Account Based Marketing (ABM) campaigns targeting France's technology sector, the Paris market area is the essential place-based office media environment.
La Défense
La Défense is Europe's largest purpose-built business district and the headquarters of a disproportionate share of France's largest companies. More than 20 CAC 40 companies have principal offices in La Défense, alongside major international banks, energy groups, insurance companies, and professional services networks. ECN's 31+ La Défense locations deliver place-based B2B office media directly to the senior executives and purchasing committees of France's largest institutional accounts. Technology and Data leads (100 tenants, Paris + La Défense) but Energy and Resources (25+) is significantly higher here than anywhere else in ECN's French network.
For B2B advertisers running Account Based Marketing (ABM) programmes targeting France's major corporate accounts, La Défense is the primary place-based office media environment. Zone-level targeting allows ABM strategies to concentrate entire campaign budgets within the geographic footprint of named target accounts, building high-frequency brand presence among purchasing committees where those decisions are made.
Who ECN reaches in Paris
ECN's Paris place-based B2B DOOH network delivers millions of professional impressions every week across both coverage areas. The audience spans the full spectrum of France's professional economy, from technology scale-ups in the Paris market to CAC 40 purchasing committees in La Défense.
The breadth of ECN's Paris network means it serves a wider range of advertiser objectives than most office media environments. Technology brands reach software buyers in the Paris market area. Finance and professional services brands reach institutional decision-makers in La Défense. Premium consumer and luxury brands access an affluent, cosmopolitan professional audience across all zones.
Average dwell time at ECN's lobby and reception screen locations consistently exceeds 30 seconds per exposure, with significantly lower advertising clutter than transport or roadside OOH.
The Île-de-France region generates approximately 30% of France's entire GDP. Paris hosts more Fortune Global 500 company headquarters than any other European city outside London. ECN's Paris network reaches beyond finance, the Technology and Data sector leads nationally, reflecting France's digital economy.
Why advertise in Paris
Paris is France's undisputed commercial capital and one of Europe's top five global business centres. The Île-de-France region generates approximately 30% of France's entire GDP. Paris hosts more Fortune Global 500 company headquarters than any other European city outside London, including L'Oréal, TotalEnergies, BNP Paribas, AXA, LVMH, and Airbus.
For media planners, Paris's combination of large corporate institutions in La Défense and a thriving technology and scale-up economy across the Paris market creates a uniquely broad B2B advertising opportunity. No other city in ECN's European network delivers equivalent access to both major corporate purchasing committees and the high-growth SME technology buyer community.
Paris also generates significant international business travel, senior executives from across Europe and globally visit the city's major corporate campuses throughout the year, many passing through the same office buildings where ECN's screens are located.
paris & la défense packs
Company counts, impressions and pricing are indicative and will be confirmed at final proposal stage.
BRAND LIFT · PARIS · LEISURE & CULTURE
consideration uplift
Reached professionals where they make their wellness decisions across Paris, La Défense, Lyon, Nantes, Bordeaux and Marseille. Top 5% · Leisure & Culture · European OOH.
Independently measured by Happydemics
View case study →// book a paris campaign
Request a proposal, discuss programmatic access, or ask about specific districts. We typically respond within one business day.
Request a proposal →Frequently asked questions
Reach European banking executives, ECB regulators and DAX 40 decision-makers across the Bankenviertel and Westend
Bankenviertel · Westend · Frankfurt CBD
Executive Channel Network (ECN) operates 80+ premium digital screens across 50+ locations in Frankfurt, delivering place-based DOOH office media to millions of senior professionals every week. Frankfurt is ECN's single largest city network in Europe, home to the European Central Bank, Deutsche Bundesbank, Deutsche Bank, Commerzbank, and virtually every major global investment bank operating in the Eurozone. Screens are positioned in building lobbies and reception areas across the Bankenviertel, Westend, and wider city commercial districts, reaching 880+ tenant companies across finance, professional services, law, and consumer sectors. Campaigns can be activated programmatically via DSPs, The Trade Desk, DV360 and Displayce, SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion, or booked direct with ECN's Germany sales team.
Frankfurt network
Inside the network
frankfurt packs
Want to reach Frankfurt's leading finance, tech, professional services and law professionals?
A snapshot of the ECN Frankfurt footprint across the three environments that matter most for B2B advertisers, banking in the Bankenviertel, consulting and law in the Westend, and mixed corporate in the wider CBD. Real buildings, real lobbies, real decision-makers.
View all Frankfurt locations →
Frankfurt's airport super-structure. Home to global consulting networks, finance firms and international corporates. A uniquely international professional audience in one of Europe's busiest business travel hubs.
Bankenviertel landmark tower. Home to banks, asset managers and professional services firms. Frankfurt's most tenant-dense address at the heart of the Eurozone financial district.
Westend flagship. Tenanted by law firms, consultancies and financial services groups. Germany's professional services audience at its most senior.
Frankfurt, Europe's financial capital
Frankfurt is the financial capital of continental Europe and ECN's single largest city network across its entire European portfolio. It is home to the European Central Bank, the Deutsche Bundesbank, and the headquarters or major European offices of Deutsche Bank, Commerzbank, DZ Bank, and virtually every major global investment bank operating in the Eurozone. The Frankfurt Stock Exchange, operated by Deutsche Börse, is Germany's largest and Europe's third largest.
ECN's Frankfurt network delivers place-based B2B office media to millions of professionals every week across 105+ screens in 50+ Grade A office buildings across the Bankenviertel, Westend, and wider city commercial areas. With 880+ tenant companies, Frankfurt is the largest ECN city by tenant count in Germany and Europe. Consumer and Lifestyle is Frankfurt's largest tenant category (154 tenants), ahead of Professional Services (145+) and Finance, Banking and Insurance (116+).
Post-Brexit, Frankfurt has gained further financial sector depth from the relocation of banking operations from London, adding international seniority and diversity to an already exceptional professional audience. Law and Legal tenants (40+) make Frankfurt ECN's most legal-sector-rich German city, reflecting the major law firms that service the city's financial and corporate ecosystem. Major banks, asset managers and financial firms that previously operated primarily from London have established or expanded Frankfurt presences, increasing both the seniority and the international character of the city's professional audience.
For media planners, Frankfurt offers a uniquely high-density place-based B2B office media opportunity, a city where 880+ tenant companies are reachable across 50+ buildings, with a professional audience ranging from Europe's most powerful financial decision-makers to the senior teams of Germany's largest consumer goods corporations.
ECN across Frankfurt
Who ECN reaches in Frankfurt
ECN's Frankfurt place-based B2B DOOH office media network delivers millions of professional impressions weekly. The Bankenviertel places advertising at the heart of this financial ecosystem, in the lobbies and reception areas of the towers where the purchasing committees of Europe's most significant financial institutions arrive every morning.
Frankfurt's banking and finance professionals are genuinely HNW, High Net Worth, with senior tier incomes typically €150,000+. Senior bankers, fund managers, and institutional investors in Frankfurt represent an affluent professional audience whose personal discretionary spending power matches their corporate buying authority. For B2B advertisers targeting financial sector procurement, whether in fintech, professional services, legal, or technology, the Bankenviertel is the most concentrated B2B office media opportunity in continental Europe.
For Account Based Marketing (ABM) campaigns targeting Germany's major financial institutions, law firms, or the consulting practices that serve them, the Bankenviertel is the primary place-based B2B office media environment in Germany. Building-level targeting allows campaigns to concentrate entirely within the geographic footprint of named accounts.
For premium consumer brands, Frankfurt's financial professional community represents an audience of high earners with significant discretionary spending power, the German equivalent of London's City bonus-season audience. Post-Brexit, Frankfurt has gained further financial sector depth from the relocation of banking operations from London.
frankfurt packs
Company counts, impressions and pricing are indicative and will be confirmed at final proposal stage.
Brand lift · Germany · Telecoms
creative interest lift
Top 5% for creative interest. Top 15% for brand consideration. Top 25% for ad recall. Against the DOOH benchmarks for telecoms and internet operators.
Independently measured by Happydemics
View case study →// book a frankfurt campaign
Request a proposal, discuss programmatic access, or ask about specific districts. We typically respond within one business day.
Request a proposal →Frequently asked questions
Reach DAX 40 corporate executives, insurance and technology decision-makers across the CBD, Maxvorstadt and Schwabing
CBD · Maxvorstadt · Schwabing
Executive Channel Network (ECN) operates 60+ premium digital screens across 50+ locations in Munich, delivering place-based DOOH office media to senior professionals in Grade A office environments across Germany's most prosperous major city. Munich is home to the headquarters of Allianz, Munich Re, BMW, MAN, and Siemens, alongside one of Germany's largest and fastest-growing technology sectors. ECN's Munich screens are positioned in building lobbies and reception areas across the CBD, Maxvorstadt and Schwabing, reaching 480+ tenant companies. Munich's Technology and Data sector leads (110+ tenants), ahead of Professional Services (80+), Finance (48), and Law and Legal (32). Campaigns can be activated programmatically via DSPs, The Trade Desk, DV360 and Displayce, SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion, or booked direct with ECN's Germany sales team.
Munich network
Inside the network
munich packs
Want to reach Munich's leading finance, tech, professional services and law professionals?
A snapshot of the ECN Munich footprint across the three environments that matter most for B2B advertisers, corporate and insurance in the CBD, technology in Maxvorstadt, and media and consumer in Schwabing. Real buildings, real lobbies, real decision-makers.
Munich's twin-tower landmark. Major insurers, consulting networks and multinational corporates. The senior corporate audience in concentrated form.
Moosach corporate hub. Houses technology firms, automotive suppliers and engineering businesses. The audience driving Bavaria's industrial and technology economy.
Moosach landmark complex. Populated by media groups, consulting firms and consumer brand headquarters. A broad professional audience across technology, media and services.
Munich, Germany's most prosperous city
Munich is Germany's most prosperous major city and home to ECN's second-largest German network. It is home to the headquarters of Allianz, Munich Re, BMW, MAN, and Siemens, alongside a thriving technology sector that makes it one of Germany's most important tech cities. Campaigns can be activated programmatically via DSPs, The Trade Desk, DV360 and Displayce, and SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion, or booked direct with ECN's Germany sales team.
ECN's Munich screens are positioned in Grade A office buildings across the city's primary business addresses. With 62+ screens across 50+ locations and 480+ tenant companies, Munich's Technology and Data sector leads (95+ tenants), ahead of Professional Services (80+), Finance (48), and Law and Legal (32). Munich's Law and Legal tenant concentration (32) is ECN's highest in Germany outside Frankfurt.
For media planners, Munich offers the rare combination of large corporate institutional audiences, Allianz, BMW, Siemens, and a vibrant technology economy making it Germany's most important tech city outside Berlin. ECN's Munich network is available programmatically or direct as a standalone city or as part of ECN's pan-German office media package.
ECN across Munich
ECN's Munich network covers three of the city's most commercially significant districts. The CBD (Altstadt and central Munich) concentrates major corporate and insurance HQs. Maxvorstadt is Munich's technology quarter. Schwabing combines consumer, lifestyle and life sciences, a distinctive mix reflecting Munich's affluent, diversified economy.
Munich CBD
Munich's Altstadt and central business district concentrate the HQs of Allianz, Munich Re, HypoVereinsbank, and many of Germany's largest industrial and automotive groups, BMW, MAN, Siemens. This is the environment for B2B campaigns targeting senior corporate executives, insurance purchasing committees, and institutional decision-makers at Germany's most prosperous corporate community.
For Account Based Marketing (ABM) programmes targeting DAX 40 corporates and major German insurers, Munich CBD is one of the primary place-based office media environments in the DACH region. Building-level targeting allows campaigns to concentrate within the geographic footprint of named accounts.
Maxvorstadt
Maxvorstadt is Munich's technology quarter and home to one of Germany's largest and fastest-growing tech ecosystems outside Berlin. With 95+ Technology and Data tenants across the wider Munich network, it is the pre-eminent German B2B office media environment for reaching software buyers, IT decision-makers and the senior teams of Germany's scale-up technology businesses.
For B2B advertisers targeting German technology buyers, in SaaS, cloud, cybersecurity, martech, fintech and enterprise software, Maxvorstadt represents a uniquely concentrated audience. Professional Services (80+ tenants) and Finance (48 tenants) across the city provide strong secondary audiences for cross-sector campaigns.
Who ECN reaches in Munich
Munich's tenant profile reflects the city's role as Germany's most economically well-rounded major city, leading in technology, with strong corporate, professional services, finance and legal representation across 480+ tenant companies. The audience is the most affluent in Germany: Munich's professional workforce has the highest average household income of any major German city.
The breadth of Munich's network means it serves a wider range of advertiser objectives than most office media environments. Technology brands reach software buyers in Maxvorstadt. Insurance and financial services brands reach institutional decision-makers in the CBD. Premium consumer and luxury brands reach an affluent, cosmopolitan professional audience across all three zones.
Average dwell time at ECN's lobby and reception screen locations consistently exceeds 30 seconds per exposure, with significantly lower advertising clutter than transport or roadside OOH.
Munich is genuinely HNW, senior tier incomes at the city's major insurers and corporate HQs typically exceed €150,000, and the consumer audience across Schwabing represents the most affluent lifestyle brand audience in Germany.
Why advertise in Munich
Munich is the capital of Bavaria and Germany's most prosperous major city. The Munich metropolitan region generates the highest GDP per capita of any German urban area, and hosts a distinctive combination of global industrial corporates (BMW, Siemens, MAN), world-leading insurance and reinsurance institutions (Allianz, Munich Re), and one of Europe's largest and fastest-growing technology sectors.
For media planners, Munich offers the rare combination of large corporate institutional audiences and a vibrant technology and scale-up economy within a compact, office-dense geography. No other city in ECN's European network outside London combines this breadth of senior corporate, technology, insurance and consumer decision-makers in a single integrated environment.
Munich also hosts significant international business travel, BMW, Siemens and Allianz all run major customer and partner programmes that bring international executives to the city throughout the year, many passing through the same office buildings where ECN's screens are located.
munich packs
Company counts, impressions and pricing are indicative and will be confirmed at final proposal stage.
Brand lift · Germany · Telecoms
creative interest lift
Top 5% for creative interest. Top 15% for brand consideration. Top 25% for ad recall. Against the DOOH benchmarks for telecoms and internet operators.
Independently measured by Happydemics
View case study →// book a munich campaign
Request a proposal, discuss programmatic access, or ask about specific districts. We typically respond within one business day.
Request a proposal →Frequently asked questions
France network
france cities · click to explore
ECN operates 309+ premium digital screens across 210+ locations in six French cities, delivering place-based DOOH office media to millions of professionals every week in Grade A office environments. Paris is the flagship market, across La Défense and the wider Paris market area. Click any city to explore.
France's distinctive tenant profile
France's tenant profile across ECN's network is markedly different from the UK. While London's City cluster is dominated by large financial institutions, ECN's French network reflects the broader character of France's professional economy.
Technology and Data is the single largest tenant category across ECN's French network. Professional Services is the second largest, followed by Finance, Banking and Insurance. Notably, Manufacturing and Industry and Construction and Engineering together represent a substantial portion, reflecting the significant presence of France's major industrial conglomerates and engineering groups.
By company size, the French network skews towards Small and Medium businesses and Micro businesses, reflecting the entrepreneurial, scale-up and SME character of much of the Paris market area. Large businesses and Enterprise organisations are concentrated primarily in La Défense.
Technology and SaaS brands targeting France's large and growing tech professional community
Reaching purchasing committees across France's industrial, engineering and manufacturing sectors
Financial services and fintech brands reaching the institutional audience concentrated in La Défense
Consumer and lifestyle brands targeting the affluent, cosmopolitan audience of central Paris and the Paris market area
Audience across France
ECN's French office media network reaches a broad and commercially significant professional audience across all six cities. The diversity of tenant categories means ECN's French network serves a wider range of advertiser objectives than any single-sector environment could.
How to buy office media in France
Available via DSPs, The Trade Desk, DV360 and Displayce. SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion. French inventory can be bought as a national package, by city, by zone or by building cluster. Daypart, audience segment and trigger-based targeting all available.
Managed by ECN's France sales team. Bespoke packages built by city, by zone (La Défense, Paris market area), by sector cluster, or by tenant profile.
Full-motion video, static display and sequential creative in portrait format, positioned in building lobbies and reception areas across the network.
Frequently asked questions
Germany network
germany cities · click to explore
ECN operates 301+ premium digital screens across 240+ locations in thirteen German cities, ECN's largest national DOOH network in Europe by locations. Germany is ECN's most extensive market in Europe. Frankfurt and Munich have dedicated city pages. Click any city to explore.
Germany's distinctive tenant profile
Germany's tenant profile reflects the breadth and diversity of Europe's largest economy. Professional Services leads nationally (460+), a substantially larger share than in the UK or France. Technology and Data is second (390+), and Law and Legal at 141 tenants is the highest legal sector concentration in any ECN European market, making Germany particularly valuable for legal technology, professional services, and B2B brands targeting the legal profession.
Consumer and Lifestyle tenants (252) are notably high by ECN network standards, reflecting the significant presence of major FMCG, retail, and consumer brand corporate headquarters across Frankfurt, Munich, and Dusseldorf. Health and Life Sciences (160) and Manufacturing and Industry (160) reflect Germany's world-leading pharmaceutical, medical device, automotive, and engineering sectors.
Germany's Mittelstand, mid-size, privately owned businesses that generate a disproportionate share of German commercial output, is strongly represented across ECN's network. SME tenants (10-249 employees) form the largest size group, but Enterprise (5,000+) and Large (250-4,999) organisations together represent a substantial 30% of the total. ECN's German network is highly effective for B2B Account Based Marketing (ABM) campaigns targeting both DAX 40 corporations and the Mittelstand decision-makers who sit alongside them.
Banking and finance brands targeting Frankfurt's deep financial professional community, the deepest in continental Europe
Technology and SaaS brands reaching IT and software decision-makers across a broad professional base spanning all 13 cities
Reaching Mittelstand and corporate engineering audiences in Stuttgart and across the manufacturing heartland
Affluent professionals across Munich, Hamburg and Dusseldorf, Germany's highest-earning professional audiences
Audience across Germany
ECN's German network is its largest in Europe by locations, reaching a senior, commercially influential professional audience across all twelve cities. For media planners, Frankfurt offers ECN's single largest city network across its entire European portfolio.
How to buy office media in Germany
DSPs, The Trade Desk, DV360 and Displayce. SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion. Available as national, city-level, or building-cluster packages with daypart, audience, and trigger-based targeting.
Bespoke B2B office media packages by city, sector cluster, or tenant profile via ECN's Germany sales team.
Full-motion video, static display and sequential creative in portrait format, positioned in building lobbies and reception areas across all thirteen German cities.
Frequently asked questions
Executive Channel Network (ECN) understands that your privacy matters, and we respect and value the privacy of everyone who visits our website. We will only collect and use information in ways that are useful to you and consistent with your rights and our obligations under applicable data protection laws.
Executive Channel Europe Limited acts as the primary data controller for personal data collected through this website and associated regional domains.
The Executive Channel Network group includes:
This policy applies to executivechannelnetwork.com and related regional domains operated by ECN. These include the .co.uk, .de and .fr regional addresses, which point to the same website. We comply with the UK GDPR and the EU GDPR where they apply to visitors in the United Kingdom and the European Union.
Name, company name, job title, email address, telephone number, country, language preference, information submitted through website forms, survey responses, IP address, browser information, device information and website activity.
We do not knowingly collect personal data from children. This website is intended for a business audience and is not directed at children under 18. If you believe a child has provided us with personal data, please contact us and we will delete it.
Respond to enquiries, provide requested information, manage business relationships, send marketing communications where permitted, improve our website and services, analyse website traffic and meet legal obligations.
Consent, contractual necessity, legal obligation, legitimate interests.
We use SSL encryption, access controls, secure hosting infrastructure and firewall protection. International transfers are protected through appropriate safeguards. For transfers from the UK or EEA we rely on the EU Standard Contractual Clauses and, for UK transfers, the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU SCCs. Where we use providers that process data in the United States, we rely on their certification under the EU-US and UK Data Privacy Framework or on the SCCs and IDTA.
We may share personal data with ECN group companies, advisers, regulators and service providers.
Current providers may include:
Personal data may be transferred if our business is sold, merged or transferred.
You may unsubscribe from marketing communications or withdraw consent at any time.
You have the right to access your personal data; to have it corrected or erased; to restrict or object to its use; to data portability; and to withdraw consent at any time. To exercise any of these, contact us using the details below; we will respond within the time the law allows, usually one month. You also have the right to complain to the data protection authority in your country.
Where applicable, you have rights relating to automated decision making and profiling.
We may update this policy from time to time.
This policy is available in English, French and German. The English-language version is the definitive version; in the event of any discrepancy between the translations, the English version prevails.
Data Protection Contact
Executive Channel Europe Limited
Floor 2, 27 Mortimer Street, London W1T 3JF
marketing@executivechannelnetwork.co.uk
This Cookie Policy explains how Executive Channel Network uses cookies and similar technologies on our website.
Cookies are small text files stored on your device when you visit a website.
Strictly necessary cookies are placed automatically. Functional and analytics cookies are only placed after consent.
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lang | Language preference cookie |
p | Website section preference cookie |
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Important notice. These General Terms and Conditions of Trading ("Terms") govern the supply by ECN of digital out-of-home advertising services. The Terms apply to all Orders accepted by ECN. By submitting an Order, the Client confirms that it has read, understood and accepts these Terms. ECN operates a group-wide policy framework which includes anti-bribery and corruption, anti-modern slavery, sanctions compliance, information security and data protection policies, copies of which are available on request.
In these Terms, the following definitions apply:
In these Terms, unless the context otherwise requires: (a) a reference to a clause is a reference to a clause of these Terms; (b) clause headings are for ease of reference only and shall not affect interpretation; (c) the singular includes the plural and vice versa; (d) a reference to a statute or statutory provision is a reference to it as amended, extended or re-enacted from time to time and includes any subordinate legislation made under it; (e) any words following the terms "including", "include", "in particular", "for example" or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding those terms; and (f) a reference to "writing" or "written" includes email but not fax.
These Terms apply to the Agreement to the exclusion of any other terms that the Client seeks to impose or incorporate, or which are implied by trade, custom, practice or course of dealing.
An Order constitutes an offer by the Client to purchase advertising services in accordance with these Terms. The Order shall only be deemed accepted when ECN issues a Booking Confirmation, at which point the Agreement shall come into existence.
The Agreement (comprising the Booking Confirmation and these Terms) constitutes the entire agreement between the parties in relation to its subject matter and supersedes all prior discussions, correspondence, negotiations, drafts, arrangements, understandings or agreements between them.
In the event of any conflict between the Booking Confirmation and these Terms, the Booking Confirmation shall prevail in respect of the specific matter addressed, but only to the extent expressly stated.
Where an Order is placed by an Agency on behalf of an Advertiser:
Unless expressly agreed otherwise in the Booking Confirmation, all production work for the Advertisement Copy shall be undertaken by ECN at the Client’s cost.
Subject to the Client’s compliance with these Terms (including timely supply of compliant Advertisement Copy and payment of Fees), ECN shall display the Advertisement Copy at the Sites during the Display Period in accordance with the Booking Confirmation.
ECN shall use commercially reasonable endeavours to procure the display of the Advertisement Copy as scheduled. ECN does not warrant uninterrupted or error-free display, and brief interruptions due to routine maintenance, scheduled downtime, network issues, hardware faults, software updates, or third-party acts or omissions shall not constitute a breach of the Agreement, provided ECN takes reasonable steps to remedy them.
Where any of the Advertisement Copy is not displayed for any reason for which ECN is responsible, ECN’s sole obligation (and the Client’s sole remedy) shall be to provide make-good display of equivalent value at mutually agreed Sites and times. The Client shall not be entitled to any refund, credit or other compensation in respect of any non-display of the Advertisement Copy.
Audience, impression, traffic, viewability and equivalent measurement data provided by or on behalf of ECN are estimates based on industry-standard methodologies and third-party data sources. They are provided for indicative purposes only and do not constitute warranties or guarantees of audience delivery.
To enable ECN to meet its obligations under the Agreement, the Client should supply the Advertisement Copy in electronic form and in accordance with ECN’s technical specifications notified to the Client no later than five (5) Business Days prior to the start of the Display Period. ECN will use reasonable endeavours to accept and display Advertisement Copy received later than this, but Advertisement Copy received less than three (3) Business Days prior to the start of the Display Period may result in delay or non-display, technical or quality issues, or display only on a partial or best-efforts basis.
Whether or not the Advertisement Copy is supplied within the timescales referred to above, the Client shall remain liable to pay the Fees in full. ECN shall not be liable for any delay, partial display or non-display of the Advertisement Copy attributable to late or non-conforming supply by the Client, and the Client’s sole remedy in such circumstances shall be such make-good display (if any) as ECN is reasonably able to provide having regard to the lateness of supply and inventory available.
ECN reserves the absolute right at any time, without liability and without obligation to give reasons, to refuse, suspend, alter, cease to display or remove any Advertisement Copy which in ECN’s reasonable opinion:
No exercise by ECN of its rights under this clause 4 shall entitle the Client to any refund, credit or compensation, except where the rejection is solely due to ECN’s prior written approval of materially identical Advertisement Copy, in which case clause 3 shall apply.
Where the landlord, owner or building manager of any Site requires the display of any Advertisement Copy to be interrupted, modified or discontinued, ECN may, without prior notice to the Client, comply with such requirement and shall (where reasonably possible) provide the Client with a copy (which may be redacted) of the relevant landlord direction. ECN’s sole obligation (and the Client’s sole remedy) shall be to provide make-good display of equivalent value at mutually agreed alternative Sites and times. The Client shall not be entitled to any refund, credit or other compensation in respect of any such interruption, modification or discontinuation, and ECN shall have no further liability to the Client in connection with the landlord’s direction save as set out in clause 8.
In consideration of the supply of advertising services, the Client shall pay the Fees to ECN in accordance with the Booking Confirmation. All Fees are exclusive of VAT and any other applicable taxes, which shall be added at the prevailing rate.
Unless the Booking Confirmation requires payment in advance, ECN shall invoice the Client on or after the start of the Display Period, and the Client shall pay each invoice in full and in cleared funds within thirty (30) days of the date of the invoice.
All payments shall be made to the bank account notified by ECN in writing, in the currency stated on the invoice, without set-off, counterclaim, deduction or withholding (other than any deduction or withholding required by law).
Without prejudice to its other rights, if the Client fails to pay any sum on its due date, ECN shall be entitled to:
The Client shall not be entitled to any rebate, discount or volume bonus unless expressly agreed in writing in the Booking Confirmation.
All amounts payable under the Agreement shall be exclusive of bank charges. The Client shall bear any bank, currency conversion or transfer charges incurred in making payment to ECN.
The Client warrants, represents and undertakes to ECN that:
The Client shall indemnify, keep indemnified and hold harmless ECN and its Affiliates, and each of their respective directors, officers, employees, agents and subcontractors (the "Indemnified Parties"), on demand and on a full indemnity basis, from and against all losses, damages, liabilities, claims, demands, actions, proceedings, awards, fines, penalties, costs and expenses (including legal fees on a full indemnity basis and reasonable management time costed at standard rates) suffered or incurred by any of the Indemnified Parties arising out of or in connection with: (i) any breach by the Client of any of the warranties or undertakings in this clause 6; (ii) any third-party claim that the Advertisement Copy or its display infringes any Intellectual Property Rights or other rights of any person; (iii) any breach by the Client of Applicable Laws; or (iv) any negligence, wilful misconduct or fraud of the Client or its personnel.
The Client’s obligations under this clause 6 shall survive termination or expiry of the Agreement.
ECN warrants that it shall provide the advertising services with reasonable care and skill, and in compliance with Applicable Laws as they apply to the operation and management of the Sites.
ECN maintains group-wide policies covering anti-bribery and corruption, anti-modern slavery and human trafficking, sanctions and trade compliance, anti-money laundering, information security and data protection. ECN shall comply with such policies and with all Applicable Laws relating to the conduct of its business. Copies of ECN’s policies are available to the Client on request.
Except as expressly stated in these Terms or the Booking Confirmation, all warranties, conditions and other terms implied by statute or common law are excluded to the fullest extent permitted by law.
Important. This clause sets out the entire financial liability of ECN (including any liability for the acts or omissions of its Affiliates, employees, agents and subcontractors) to the Client. The Client should read this clause carefully and seek independent legal advice if necessary.
Nothing in the Agreement shall limit or exclude ECN’s liability for: (i) death or personal injury caused by its negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any other liability which cannot be limited or excluded by Applicable Laws.
Subject to clause 8.1, ECN shall not be liable to the Client, whether in contract, tort (including negligence), breach of statutory duty, restitution or otherwise, for any:
in each case howsoever arising.
Subject to clauses 8.1 and 8.2, ECN’s total aggregate liability to the Client arising out of or in connection with the Agreement, whether in contract, tort (including negligence), breach of statutory duty, restitution or otherwise, shall in no circumstances exceed an amount equal to the Fees actually paid by the Client to ECN under the Booking Confirmation giving rise to the claim in the twelve (12) months immediately preceding the date on which the cause of action arose.
No claim shall be brought against ECN unless the Client has given written notice of the claim to ECN within three (3) months of the date on which the Client became aware (or ought reasonably to have become aware) of the circumstances giving rise to the claim, and any such claim shall in any event be barred unless legal proceedings are commenced within twelve (12) months of that date.
The Client acknowledges that the Fees have been calculated on the basis of the limitations and exclusions in this clause 8, and that the allocation of risk in the Agreement is reasonable in the circumstances.
The Client may cancel the Agreement (in whole or in part) by written notice to ECN, subject to payment of the following minimum charges (calculated as a percentage of the value of the cancelled portion of the Booking Confirmation), which the parties acknowledge represent a genuine pre-estimate of ECN’s loss reflecting committed inventory, foregone revenue and lost opportunity:
| Notice period before start of Display Period | Charge |
|---|---|
| More than 90 days | Nil |
| 76 to 90 days | 15% |
| 61 to 75 days | 30% |
| 46 to 60 days | 40% |
| 31 to 45 days | 70% |
| 11 to 30 days | 90% |
| 10 days or less (or after the start of the Display Period) | 100% |
Postponement of an Order shall be treated as a cancellation and re-booking. Any postponement is at ECN’s discretion, subject to availability of equivalent inventory, and the cancellation charges above shall apply unless ECN agrees otherwise in writing.
All cancellation notices must be delivered in writing in accordance with clause 16 (Notices). The applicable cancellation charge is determined by reference to the date on which ECN receives the notice.
The Client acknowledges that it is standard practice in the digital out-of-home advertising industry for ECN to sell "dominations" (under which a single advertiser secures exclusive or near-exclusive display in a particular Site or building) and category exclusivities. Dominations and exclusivities are sold at a premium and are arranged with the consent of the relevant landlord or building manager.
ECN reserves the right to re-allocate any Booking Confirmation that conflicts with a domination or category exclusivity in the relevant Site or building.
Where ECN exercises that right, it shall: (i) give the affected Client not less than two (2) months’ written notice prior to the start of the Display Period (or as much notice as is reasonably practicable in the circumstances); and (ii) provide alternative advertising opportunities of materially equivalent value, audience profile and Display Period at other Sites.
Where ECN is unable to provide alternative opportunities of materially equivalent value, the Client’s sole remedy shall be a pro-rata refund of any Fees paid in respect of the affected portion of the Booking Confirmation. ECN shall not be liable for any other loss or damage (whether reputational, financial or otherwise) arising from such re-allocation, save as set out in clause 8.
Without affecting any other right or remedy available to it, ECN may terminate the Agreement with immediate effect by written notice to the Client if:
On termination of the Agreement for any reason, all sums due to ECN under the Agreement shall become immediately payable, and the accrued rights, remedies and obligations of the parties shall not be affected.
Clauses which expressly or by implication are intended to survive termination shall do so, including clauses 1, 5, 6, 8, 11, 12, 13, 15 and 18.
All Intellectual Property Rights in the Advertisement Copy shall remain the property of the Client (or its licensors). The Client grants to ECN a non-exclusive, royalty-free, worldwide licence to use, copy, store, transmit, broadcast and display the Advertisement Copy for the purposes of performing its obligations under the Agreement and for ECN’s reasonable internal record-keeping, marketing and promotional purposes (including in case studies, showreels and credentials presentations) during and after the Term.
All Intellectual Property Rights in the Sites, ECN’s networks, software, screens, technical specifications, audience measurement methodologies, data, reports and proprietary materials shall remain the exclusive property of ECN or its licensors.
Where ECN provides audience, impression, viewability or other measurement data to the Client, such data is provided for the Client’s internal review purposes only. The Client shall not republish, redistribute, sell, license or otherwise disclose such data to any third party (other than to the advertiser on whose behalf the Client is acting, and to the Client’s and that advertiser’s professional advisers on a need-to-know basis), nor combine such data with any other data set or use it to develop any competing service, in each case without ECN’s prior written consent.
Each party (the "receiving party") shall keep in strict confidence all technical, commercial and financial information and any other information of a confidential nature (including the terms of the Agreement and the Fees) disclosed to it by the other party (the "disclosing party"), its Affiliates, employees, agents or subcontractors, and any other confidential information concerning the disclosing party’s business, its products and services which the receiving party may obtain ("Confidential Information").
The receiving party shall: (i) only use such Confidential Information for the purposes of performing its obligations under the Agreement; (ii) only disclose such information to those of its employees, agents, subcontractors and professional advisers who need to know it for such purposes and who are bound by equivalent confidentiality obligations; and (iii) protect such information using no less than the standard of care it uses to protect its own confidential information of similar importance.
The obligations in this clause shall not apply to information which: (i) is or becomes publicly known other than through breach of this clause; (ii) was in the receiving party’s lawful possession before disclosure; (iii) is lawfully received from a third party without restriction on disclosure; (iv) is independently developed without access to the Confidential Information; or (v) is required to be disclosed by law, regulation or any court or regulatory authority of competent jurisdiction (provided that the receiving party gives the disclosing party, where lawful and practicable, prompt prior notice of such requirement).
This clause shall survive termination of the Agreement for a period of five (5) years.
A "Force Majeure Event" means any circumstance not within a party’s reasonable control including:
Provided it has complied with the notification requirements below, neither party shall be in breach of the Agreement nor liable for any failure or delay in performance of its obligations (other than payment obligations) under the Agreement to the extent that such failure or delay is caused by a Force Majeure Event.
The party affected by a Force Majeure Event shall: (i) as soon as reasonably practicable after the start of the Force Majeure Event, notify the other party in writing of the nature, extent and likely duration of the Force Majeure Event; and (ii) use all reasonable endeavours to mitigate the effect of the Force Majeure Event on the performance of its obligations.
If the Force Majeure Event continues for a period of more than thirty (30) consecutive days, either party may terminate the affected portion of the Agreement by giving fourteen (14) days’ written notice to the other party. In such event, ECN shall refund a pro-rata portion of any Fees paid in advance in respect of services not yet provided, but neither party shall have any further liability to the other in respect of the terminated portion of the Agreement.
Each party shall comply with its respective obligations under Data Protection Laws in connection with the Agreement.
Where the parties exchange personal data (typically limited to business contact details of the parties’ personnel for the purpose of administering the Agreement), each party acts as an independent controller in respect of such personal data and is responsible for determining its own lawful basis for processing.
ECN’s privacy notice, available on ECN’s website, sets out further information about how ECN processes personal data. The Client shall provide a copy of (or link to) ECN’s privacy notice to any individuals whose personal data the Client provides to ECN.
Neither party shall do anything which would cause the other to breach Data Protection Laws.
Any notice given to a party under or in connection with the Agreement shall be in writing and shall be: (i) delivered by hand or by pre-paid first-class post or other next Business Day delivery service to its registered office (in the case of a company) or its principal place of business (in any other case); or (ii) sent by email to the address specified in the Booking Confirmation.
A notice shall be deemed to have been received:
This clause does not apply to the service of any proceedings or other documents in any legal action or, where applicable, any arbitration or other method of dispute resolution.
The Client may not assign, transfer, charge, subcontract or otherwise deal with any of its rights or obligations under the Agreement without ECN’s prior written consent. ECN may at any time assign, transfer, charge, subcontract or deal in any other manner with all or any of its rights under the Agreement, and may subcontract or delegate in any manner any or all of its obligations under the Agreement to any Affiliate or third party, provided that ECN remains responsible for the performance of its obligations.
No variation of the Agreement shall be effective unless it is in writing and signed by an authorised representative of each party (or, in the case of email, sent from an authorised representative).
A waiver of any right or remedy under the Agreement is only effective if given in writing and shall not be deemed a waiver of any subsequent breach or default. No failure or delay by a party to exercise any right or remedy shall constitute a waiver of that or any other right or remedy.
If any provision of the Agreement is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision shall be deemed deleted. Any modification or deletion of a provision shall not affect the validity and enforceability of the rest of the Agreement.
Nothing in the Agreement is intended to, or shall be deemed to, establish any partnership, joint venture or agency between the parties, constitute either party the agent of the other, or authorise either party to make or enter into any commitments for or on behalf of the other.
No-one other than a party to the Agreement and their permitted successors and assignees shall have any right to enforce any of its terms. The Contracts (Rights of Third Parties) Act 1999 shall not apply to the Agreement, save that any Indemnified Party may enforce the indemnity in clause 6 directly against the Client.
The Agreement (including any Booking Confirmation) may be executed in counterparts and by electronic means (including DocuSign or equivalent), each of which when executed shall be an original, and all the counterparts together shall constitute one and the same instrument.
Except as expressly provided in the Agreement, the rights and remedies provided under the Agreement are in addition to, and not exclusive of, any rights or remedies provided by law.
Each party shall comply with all applicable anti-bribery, anti-corruption, anti-modern slavery and sanctions laws and shall not engage in any activity, practice or conduct which would constitute an offence under such laws. ECN reserves the right to terminate the Agreement immediately on written notice if the Client breaches this clause.
The governing law and jurisdiction applicable to the Agreement depend on the contracting ECN entity and Site location, as set out below:
Where these Terms are made available in French or German, such translation is provided for convenience only. In the event of any inconsistency or conflict between the English version and any translated version, the English version shall prevail, except where mandatory local law (including consumer protection laws) requires otherwise.
Nothing in this clause shall override any mandatory provision of local law that cannot be derogated from by agreement, and (where applicable) any consumer’s right to bring proceedings in the courts of its place of domicile.
, End of Terms, Version 2.3. These Terms apply to all Orders accepted by ECN. The relevant ECN contracting entity is identified in each Booking Confirmation.
By accessing this website, you agree to comply with these Terms of Use.
All website content is owned by Executive Channel Network or its licensors.
"Executive Channel Network" and "ECN" are trademarks of the Executive Channel group. You may not use them without our prior written consent.
You may use this website for lawful business and informational purposes only.
You must not:
Content is provided for general information purposes only.
It is not professional advice. You should obtain appropriate professional advice before acting on anything on this website.
Executive Channel Network shall not be liable for indirect, consequential or business losses arising from website use, except where liability cannot legally be excluded.
We are not responsible for third-party websites.
These Terms are governed by the laws of England and Wales.
Executive Channel Network is committed to making its website accessible and usable for as many people as possible.
We are committed to:
If you encounter accessibility barriers or require information in an alternative format, please contact us.
Executive Channel Europe Limited
Floor 2, 27 Mortimer Street
London W1T 3JF
marketing@executivechannelnetwork.co.uk
Modern slavery, including forced labour, bonded labour, child labour, servitude and human trafficking, is a serious crime and a violation of fundamental human rights. ECN / ECH has zero tolerance for modern slavery in any part of our operations, our supply chain or the businesses we partner with.
This policy applies to every director, employee, worker, contractor and intern of the group, and to all our suppliers and business partners. Compliance is a condition of doing business with us.
This policy applies to the entire ECN / ECH group. Where local law is stricter than this policy, local law prevails. Where this policy is stricter than local law, this policy prevails.
| Jurisdiction | Entity | Primary legislation referenced |
|---|---|---|
| United Kingdom | Executive Channel Europe Ltd (UK, trading as ECN) | UK GDPR; Data Protection Act 2018; Equality Act 2010; Bribery Act 2010; Modern Slavery Act 2015; PIDA 1998 |
| France | Executive Channel Europe Ltd (French branch / établissement secondaire, trading as ECN) | RGPD; Loi Informatique et Libertés; Code du travail; Loi Sapin II; Devoir de Vigilance |
| Germany | Executive Channel Deutschland GmbH (trading as ECN) | DSGVO; BDSG; AGG; HinSchG (Hinweisgeberschutzgesetz); LkSG (Lieferkettensorgfaltspflichtengesetz) |
| Australia | Executive Channel Holdings Pty Ltd; Media i Australia | Privacy Act 1988 & APPs; Modern Slavery Act 2018 (Cth); Sex Discrimination Act 1984; Criminal Code Act 1995 (Div. 70); Corporations Act 2001 Pt 9.4AAA |
This policy is designed to meet the standards of the UK Modern Slavery Act 2015 (s.54), the Australian Modern Slavery Act 2018 (Cth), the French Devoir de Vigilance law of 27 March 2017, the German Lieferkettensorgfaltspflichtengesetz (LkSG), the EU Forced Labour Regulation (EU) 2024/3015, and the Corporate Sustainability Due Diligence Directive (EU) 2024/1760 (CSDDD) as it transposes into the laws of our European operating countries, even where the strict thresholds for those laws do not currently apply to ECN / ECH.
As a small media business our supply-chain modern-slavery risk is concentrated in a handful of areas: the manufacturers of physical screens and signage hardware; installation and maintenance contractors; and on-site services such as cleaning and security. Our approach is proportionate to our size:
ECH publishes a Modern Slavery Statement annually under the Australian Modern Slavery Act 2018, covering the group's operations and supply chain, the steps taken in the year, and our priorities for the year ahead. The statement is reviewed and approved by the ECH Board and signed by a director, then published on the group website and the Australian Modern Slavery Register.
Where any group entity in scope of the UK or another country's transparency regimes meets the relevant threshold, we will publish a parallel statement under that regime.
Be alert for the following indicators in our own operations or among supplier workers we encounter:
If you suspect modern slavery in our operations, our supply chain or any business linked to us, report it immediately. Use our Whistleblowing / Speak Up Policy or contact us at accounts@executivechannelnetwork.co.uk. Where there is an immediate risk to a person's safety, contact local police (999 / 112 / 17 / 110 / 101 / 000) before contacting the group.
The ECH Board has overall accountability. Day-to-day responsibility sits with the Group Compliance Lead, supported by country MDs, procurement and operations. The Board reviews progress at least annually and approves the Modern Slavery Statement.
Breach of this policy is gross misconduct and may result in summary dismissal, contract termination and referral to law enforcement. Suppliers in breach face termination of business and may be referred to authorities.
This policy is reviewed annually and re-approved by the Board, and out of cycle in response to legislative, supply-chain or risk-profile changes.
ECN / ECH is a sustainable, responsible business, for our people, our clients, the audiences we reach and the communities we operate in. This policy sets out the framework, the headline commitments and the governance that underpin our ESG programme. It complements our Modern Slavery, Equal Opportunities, Anti-Bribery, Data Protection and Whistleblowing policies, which together form our broader sustainability and conduct framework.
This policy applies to every group entity, every member of staff and every supplier and partner who acts on the group's behalf. It covers our offices, our digital and physical assets in market, our supply chain and the products and services we deliver.
This policy applies to the entire ECN / ECH group. Where local law is stricter than this policy, local law prevails. Where this policy is stricter than local law, this policy prevails.
| Jurisdiction | Entity | Primary legislation referenced |
|---|---|---|
| United Kingdom | Executive Channel Europe Ltd (UK, trading as ECN) | UK GDPR; Data Protection Act 2018; Equality Act 2010; Bribery Act 2010; Modern Slavery Act 2015; PIDA 1998 |
| France | Executive Channel Europe Ltd (French branch / établissement secondaire, trading as ECN) | RGPD; Loi Informatique et Libertés; Code du travail; Loi Sapin II; Devoir de Vigilance |
| Germany | Executive Channel Deutschland GmbH (trading as ECN) | DSGVO; BDSG; AGG; HinSchG (Hinweisgeberschutzgesetz); LkSG (Lieferkettensorgfaltspflichtengesetz) |
| Australia | Executive Channel Holdings Pty Ltd; Media i Australia | Privacy Act 1988 & APPs; Modern Slavery Act 2018 (Cth); Sex Discrimination Act 1984; Criminal Code Act 1995 (Div. 70); Corporations Act 2001 Pt 9.4AAA |
Although the group does not currently meet the size thresholds of the EU Corporate Sustainability Reporting Directive (CSRD) or the Corporate Sustainability Due Diligence Directive (CSDDD), we operate to a comparable standard of disclosure and due diligence proportionate to our size, and are positioned to scale our reporting as the group grows or as our clients require.
The group has an active carbon and sustainability programme already in place. The headline elements:
We treat resource use (water, paper, fuel) as a cost and an environmental impact. We avoid single-use items, prefer suppliers with credible environmental commitments, and consider local environmental and biodiversity impacts when selecting new sites or installations.
Our people are the engine of the business. We are committed to a workplace that is safe, inclusive, fair and developmental. The detail sits in our Equal Opportunities, Diversity & Anti-Harassment Policy, our Health and Safety arrangements, and our learning and development programme.
As a media business we have a particular ability to amplify causes that matter. We support community initiatives in our markets, with a preference for those that align with our brand and our employees' interests, and offer our staff up to two days a year of paid volunteering time.
We respect internationally recognised human rights, including those expressed in the UN Guiding Principles on Business and Human Rights and the ILO Core Labour Standards. We address human rights risks, including modern slavery, through the dedicated policies in this suite and the due diligence they describe.
We compete fairly, honestly and on the merits of our offer. The Anti-Bribery & Corruption Policy sets out the detail. We expect partners and suppliers to operate to the same standard.
We publish an annual Modern Slavery Statement and we are transparent with clients who request ESG information, providing what we have on a best-efforts basis. We do not currently produce a separate annual ESG report or align ourselves with industry frameworks such as the UN Global Compact, EcoVadis or CDP. We will revisit this if the group grows or if a client requirement makes it useful.
We comply with all applicable laws and regulations and require our partners and suppliers to do the same.
Our network reaches a large audience across professional and consumer environments. We commit to:
We expect partners and suppliers to operate to standards consistent with this policy and our Modern Slavery, Anti-Bribery, Equal Opportunities and Data Protection policies. We assess this through our procurement onboarding, contract terms and ongoing monitoring proportionate to risk.
If you have a concern about the group's ESG conduct or that of any partner or supplier, raise it under our Whistleblowing / Speak Up Policy or contact us at marketing@executivechannelnetwork.co.uk. We protect reporters from retaliation.
ESG is a moving target. We commit to regular review of our practices, taking stakeholder feedback into account (employees, clients, audiences, communities, investors, regulators), and updating our targets, metrics and disclosures as the group grows.
The ECH Board is accountable for the group's ESG performance and approves this policy. Day-to-day implementation is led by the Group Compliance Lead with country MDs. The policy is reviewed at least annually.
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ECN Managed Digital Signage - a smarter way to communicate, inform and elevate the office experience. We fund the screen, create the content and manage everything — at no cost to you.
Partner satisfaction · independently verified
trusted by leading landlords & property managers
why ECN Managed Digital Signage
Deliver relevant, high-quality content that enhances daily office life, news, weather, transport, building information, ESG and more.
Share updates and information seamlessly in high-attention spaces. Your message, delivered in the environment tenants already inhabit.
Create a modern, connected and premium environment. Trusted by leading landlords across Europe's most prestigious office addresses.
2026 Content Calendar
From Burns Night to New Year’s Eve — festivals, sport and awareness days, all designed and scheduled for your screens.
Download 2026 Calendar ↓From our partners
The screens have made such a difference to how we engage with our occupiers and the quality of both the design and ongoing support is excellent.”
Commercial Property Manager · British Land
We moved away from email blasts because ECN screens cannot be blocked or deleted, the information is shared consistently, visually, and in the same place every day, so our tenants are used to it, read it and trust it.”
Community Manager · BNP Paribas Real Estate
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ECN Managed Digital Signage on LinkedIn
screen formats
Format, placement and finish — every install is specified to match the architecture and aesthetic of your foyer. No generic templates, no off-the-shelf fit.
Flexible placement anywhere in the foyer. Maximum impact without structural modification.
Clean, integrated finish for reception areas. Designed to complement premium interior design.
Space-efficient format for high-footfall corridors. Minimal footprint, maximum visibility.
The ECN product family
The flagship is ad-funded and free to landlords — the business most of our partners run with us. For landlords with different priorities, three additional products extend the stack: bespoke signage, in-lift screens, and premium content themes.
01 · Flagship
Free · Ad-funded
The flagship office signage network. Premium lobby and reception screens, professionally managed, content refreshed continuously — free to landlords, funded entirely by advertising.
02 · Bespoke
Subscription · Custom
Bespoke signage built to your brief — directories, wayfinding, tenant comms — with the option to run the ECN loop without advertising. For landlords who want creative control.
03 · In-lift
Subscription · Lift screens
Small-format screens inside passenger lifts, running curated content, building comms and advertising during dwell time. A premium amenity upgrade that engages tenants where attention is captive.
04 · Content
Subscription · Content add-on
Layer premium content themes onto the ECN loop — digital art, wellness, building info, lifestyle. A tenant-experience upgrade for landlords who want the loop to feel more curated and less commercial.
Not sure which fits?
Most landlord conversations start with ECN flagship. We map the right product — or combination — to your portfolio in a 20-minute call.
trusted network
We deploy, manage and create content on your behalf, ensuring every screen reflects your building and brand. Every consultation is free.
Connect your buildingOr email our asset partners team
Insights, strategy and research for brands, agencies and property managers. Everything you need to understand the office audience.
Market
Topic
Case studies
Measured outcomes from live ECN campaigns across the UK, France and Germany. Independently benchmarked by Happydemics — the three examples below sit inside a broader measured pattern. Click any card for full details.
Across 70 independently-measured ECN campaigns — ranked against the Western European OOH pool by Happydemics.
Happydemics surveys real people in real digital environments — no opted-in panel, no incentivised responses. Every lift figure compares respondents who recalled the ad against a matched control group.
campaign brief
Build brand image and consideration among senior decision-makers across the City of London
City of London · UK
8 weeks · Sep–Oct 2025
8.5M total
outcomes
campaign brief
Drive consideration and preference among professionals across France’s largest office markets
Paris · La Défense · Lyon · Nantes
2 weeks · Oct 2025
10.6M total
outcomes
campaign brief
Put Vodafone Business’s cloud message in front of business decision-makers in Germany’s top office buildings
13 major German cities
June 2026
Top 5% for creative interest · top 15% for brand consideration · top 25% for ad recall, against the Happydemics DOOH benchmarks for telecoms and internet operators
54% recalled the campaign, 46% of them more than once · brand image +22 pts · creative attribution +3 pts
outcomes
ECN is Europe's leading digital out-of-home media network focused on premium office environments. We connect brands with high-value audiences where decisions are made.
Network expansion timeline
2004
ECN founded in Sydney · Premium office media pioneer
2009
London launch · City, Canary Wharf & West End
2012
ECN France · La Défense & Paris CBD
2016
Frankfurt, Munich & Berlin
2017
Brussels · EU Quarter & Louise
part of executive channel holdings
We combine high-quality environments, audience intelligence and digital integration to deliver campaigns that drive real outcomes.
Europe
Reaching high-value professionals in premium European offices.
Australia
Reaching the people who shape Australia's media spend.
France
Putting brands in front of France's media decision-makers.
Australia
Engaging the leaders shaping Australia's media and marketing landscape.
leadership
Click a region to switch · click "read full bio →" to expand any card
Chairman of Executive Channel Network. Appointed Officer of the Order of Australia (AO) for distinguished service to the media and advertising industry.
25 years experience in advertising media sales. Co-founder of Executive Channel in 2005. Inducted into the Media Federation of Australia's Hall of Fame in 2017.
Leads ECN's UK media sales operation with extensive experience in DOOH and digital advertising across Europe.
Leads international sales strategy and marketing across ECN's European markets.
Responsible for ECN's operations across all four European markets, ensuring network performance and delivery.
Oversees ECN's group financial strategy, reporting and corporate governance across the European business.
Leads ECN's technology and product development, driving innovation across the network's digital infrastructure.
esg · life is precious
ENV
Committed to reducing Scope 1 & 2 carbon emissions by 85% by 2030. All DOOH network carbon 100% offset.
SOC
Diverse & inclusive work environment spanning three languages. £1M+ in community support since 2018.
GOV
Committed to transparency and accurate stakeholder information. Modern Slavery Policy in place.
EU Quarter - Louise - Ixelles
Brussels network
why advertise in brussels
ECN's most institutionally distinctive network. Brussels reaches EU institutional professionals, specialist EU regulatory law firms, finance, and technology professionals across 34 tenant companies.
Brussels, the EU capital
Executive Channel Network (ECN) operates premium digital screens across multiple locations in Brussels, delivering place-based B2B DOOH office media to senior professionals in Grade A office buildings across Belgium's capital. Brussels is ECN's single Belgian market and a strategically unique location, home to the European Union's principal institutions, NATO headquarters, and one of the most internationally significant concentrations of public sector, regulatory, legal, and professional services professionals in the world. Campaigns can be activated programmatically via DSPs, The Trade Desk, DV360 and Displayce. SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion, or booked direct with ECN's sales team.
Brussels has the most distinctive tenant profile of any city in ECN's European network. With 34 tenant companies across ECN's buildings, the profile is shaped primarily by the city's role as the EU capital. Public and Non-Profit leads, EU institutions, international organisations, NGOs, and trade associations form the backbone of Brussels's professional environment in a way found nowhere else in ECN's network. Finance, Banking and Insurance is second. Law and Legal and Technology and Data are joint third, reflecting the large number of specialist EU regulatory law firms and legal advisors that cluster around the EU institutions.
For B2B advertisers and brands whose products or services touch EU regulation, financial services, technology, data privacy, pharmaceuticals, energy, telecommunications, Brussels is where the regulatory conversation happens. The city concentrates the policy professionals, lobbyists, legal advisors, and institutional buyers whose decisions affect businesses across 450 million people. Reaching this audience through place-based B2B office media, in the buildings where they work, is difficult to replicate through any other advertising medium.
Who ECN reaches in Brussels
The Law and Legal tenant presence is particularly significant for Brussels. These are not conventional corporate law firms, they are specialist EU regulatory, competition, and public policy practices whose professionals advise on the legislation that governs entire European industries. For legal technology, professional services, and B2B brands targeting the EU legal community, ECN's Brussels place-based office media provides a uniquely focused environment.
Brussels punches significantly above its size in global institutional and commercial significance. The decisions made in its office buildings affect businesses, consumers, and governments across an economic bloc of 450 million people. For brands targeting European regulatory audiences, EU institutional buyers, or the specialist legal and advisory community that surrounds the EU, Brussels offers a place-based B2B office media opportunity that is genuinely impossible to replicate in any other city.
Brussels is also one of the most multilingual professional environments in the world, with English, French, and Dutch all widely used. ECN's place-based office media reaches this diverse international professional community in a single, concentrated urban environment. For advertisers running pan-European place-based office media campaigns across ECN's UK, French, and German networks, adding Brussels provides coverage of the EU's institutional heart.
450M consumers
Decisions made in Brussels office buildings affect businesses and governments across a 450 million-person economic bloc
EU institutions
European Commission, European Parliament, European Council and NATO all headquartered in Brussels
Why advertise in Brussels
For advertisers running pan-European office media campaigns across ECN's UK, French and German networks, adding Brussels provides coverage of the EU's institutional heart, and access to the one city where the regulatory and policy professionals who shape European market conditions are physically concentrated.
For B2B advertisers and brands whose products or services touch EU regulation, financial services, technology, data, pharmaceuticals, energy, telecommunications, Brussels is the environment where the regulatory conversation happens. Reaching this audience through place-based office media, in the buildings where they work, is difficult to replicate through any other advertising medium.
Brussels is also Belgium's national financial and commercial capital, housing the headquarters of major Belgian financial institutions, professional services firms and technology companies alongside the EU institutional ecosystem, creating a layered audience that combines institutional significance with conventional corporate B2B value.
How to buy
Available via DSPs, The Trade Desk, DV360 and Displayce. SSPs, Place Exchange, VIOOH, Broadsign Reach and Perion. Brussels inventory can be bought standalone or as part of ECN's pan-European programmatic package alongside UK, French and German city inventory.
Managed by ECN's sales team, with flexibility to target by building profile or sector cluster.
Is Brussels suitable for organisations targeting EU policy audiences?
Yes. Brussels is the most institutionally distinctive market in ECN's European network, reaching EU officials, policy professionals, public affairs specialists and the legal and advisory community that operates in the EU regulatory space.
Can Brussels be included in a pan-European ECN campaign?
Yes. Brussels inventory can be combined with ECN's UK, French and German office media networks as part of a pan-European buy.
What audience does ECN reach in Brussels offices?
EU institutional professionals, public affairs and lobbying professionals, legal and regulatory specialists, and finance and professional services professionals, shaped by Brussels's unique role as the EU capital.
// Brussels office network
Access premium office buildings across Brussels key business districts.
Get in touch
Real-time data across the ECN network. Select a market to filter all charts and metrics.
Lumen Research · ECN attention study · 2026
Focus on a single screen has fallen by 69% since 2004, and media has never been more crowded. So the planning question is no longer how many people could see an ad, but where it will still be noticed.
An independent Lumen study of 603 office workers in three countries.
01
The problem
Psychologist Gloria Mark has tracked how long people hold focus on a single screen before switching. In 2004 it averaged 150 seconds. By her 2016 to 2020 studies it was 47 seconds, a fall of 69%. That is a shift across society, not a habit of any one audience.
The most cited driver is the feed. Social platforms are built to be moved through, rewarding the next thing over the current one, and that habit did not stay where it was learned. It followed people onto every other screen and into every other medium.
Fig. 1 · Average focus on one screen before switching
Gloria Mark, Attention Span, 2023
Impressions count who could have seen an ad. They do not count who did, or whether the brand stayed with them. That gap is why ECN commissioned Lumen Research to measure attention directly rather than assume it.
02
The place and the people
The professionals in ECN office buildings are a hard audience to reach anywhere else. Senior people in finance, law, technology and consulting, with the standing to shape what their company buys and the means to pay their way out of advertising: an ad blocker on the laptop, the paid tier on the streaming service, a subscription that strips the ads out of the news.
An office day is not a single arrival. They come in, go out for coffee, leave for lunch, return from meetings and head home, and the lobby is the one route all of it passes through. It is one of the few places they are still reachable, and there is no skip button.
A lobby has one or two screens, not a wall of them. Attention per screen rises where fewer screens are fighting for it.
People wait for lifts and queue at reception. The screen is already in front of them, at reading distance, for as long as the wait lasts.
Coffee, lunch, a client meeting, home. Each trip out and back is another pass, around four a day without a brand paying to build the moment.
This is familiar ground, not a place they are trying to get through. People move at their own pace and take in what is around them.
ECN’s screens sit where office workers walk and wait every working day, so they earn more attention than large-format DOOH and better recall than your standard 6-sheet. As our cumulative attention research shows, brand outcomes come from building attention over time, and few environments build it as naturally as the daily commute through the office lobby.
03
What that is worth
Lumen measures attention as APM: attentive seconds per 1,000 impressions. ECN was measured by Lumen using the same method it applies across its normative database, 127 studies in all: 60 across out-of-home and 67 across social, display and online video. That is what allows an office screen to be set against a roadside one, or against a social feed, without either side choosing the terms.
Fig. 2 · Attention by out-of-home format, APM
APM: attentive seconds per 1,000 impressions · ▼ significantly lower than ECN · Lumen OOH norms, 60 studies, 49,851 impressions, c.80% EMEA · the multiple under each format is ECN’s APM divided by that format’s · Lumen 2026, 95% CI
ECN scores 1,844, against 541 for a standard roadside six-sheet and 221 on transport.
04
In the digital plan
The same yardstick and the same measurement, applied to social, display and online video. ECN is ahead of every display format in Lumen’s database and every social feed except Facebook, and behind YouTube.
For an omnichannel plan the ranking matters less than the fact that an office screen and a social feed can be weighed on one scale, in one budget, against one set of numbers.
Fig. 3 · Attention by digital format, APM
APM: attentive seconds per 1,000 impressions · ▲ significantly higher than ECN · ▼ significantly lower · Lumen social, display and YouTube norms, 67 studies, 33,860 impressions · Lumen 2026, 95% CI
The creative is the same asset. ECN runs native 9:16, the format social and mobile already use, so a vertical cut travels from the feed to the office screen without being rebuilt. And past five seconds of cumulative attention, ECN turns what it earns into more recall per second than any format here.
05
And it compounds
Most media is built around a single moment and brands pay again and again to recreate it. An office day is made of comings and goings, so the same audience passes the same screens several times without the plan buying the repetition.
That rhythm is visible in the network data. Audience does not arrive in one morning spike and leave: it builds through the morning, peaks over lunch when people go out and come back, and runs on into the evening.
Fig. 4 · A working day through the same lobby, by hour
ECN network, hourly share of daily audience impressions · global network, 07:00 to 20:00 · footfall measured by BlueZoo, two years of data to October 2026
The busiest hours are lunchtime, not the morning rush. Just over a quarter of the day’s impressions fall between 12:00 and 15:00, which is people leaving the building and returning to it.
Why frequency matters here
Arriving, coffee, lunch, back from a meeting, leaving. Each one is a fresh opportunity for the screen to be seen.
Attention is cumulative. A few seconds on each pass, across a day and then a week, builds a total no single exposure can reach.
Below five seconds every channel looks similar. Past it they separate, and ECN separates fastest: 93% recall at eight seconds and above.
Brand recall plotted against cumulative seconds of attention. The line matters more than any single point on it: the office is one of the few environments that reliably gets an audience to the right-hand end of this chart.
Fig. 5 · Brand recall by cumulative attention
Lines redrawn from Lumen’s report · digital platforms compared at equal attention · Lumen 2026
Five seconds is a threshold, not a target. It is the point where memory starts building faster, not the point at which a campaign has done enough.
How it was measured
Lumen recruited 603 full-time office workers across the UK, France and Germany, all in the office at least three days a week. They were shown first-person video shot inside real ECN buildings, and what they remembered was compared against a matched group who were not shown ECN advertising.
Every result was benchmarked against Lumen’s normative database, with every format tested the same way and every comparison significance tested at 95% confidence.
Every format in the comparison was measured by the same company using the same method, ECN included: its results were produced the way Lumen produces the 127 studies in its normative database. The numbers on this page are like for like, not ECN’s figures compared with someone else’s.
Who measured it
Lumen Research is a London-based attention measurement company founded by Mike Follett. It uses eye-tracking, and AI models trained on that eye-tracking data, to establish whether an advert is actually looked at and for how long, across out-of-home, television and digital. It is the same yardstick in every medium, which is what allows ECN to be set against a roadside screen or a social feed like for like.
Lumen Research, ECN Attention Study, 2026. APM is attentive seconds per 1,000 impressions. OOH norms: 60 studies, 49,851 impressions, c.80% EMEA. Social, display and YouTube norms: 67 studies, 33,860 impressions. 95% confidence intervals.
Standard D6 DOOH means a 2m² digital six-sheet screen in roadside, retail and transport environments. Large format means roadside 48 and 96-sheet.
Gloria Mark, Attention Span: Finding Focus for a Fulfilling Life, 2023. The role of feed-based media in the decline is the most cited explanation for it, not a finding of that research.
All figures on this page are correct as at October 2026.
The full paper
No form, no email address required.
If you want to go through the study in detail, or see how it was benchmarked, ECN can arrange a walkthrough with the research team.
