Audience Measurement Explained: How ECN calculates its DOOH office audience

Audience Measurement Explained: How ECN calculates its DOOH office audience Intro Audience measurement in digital out-of-home (DOOH) is critical for transparency, accountability, and comparability wit...

Le luxe sous son plus bel éclairage

Le luxe sous son plus bel éclairage: les marques d’exception brillent sur les écrans DOOH situés au sein des bureaux primes en France. Paris compte parmi les adresses de bureaux les plus prestigi...

Why ECN matters for pan-European travel brands

Why ECN matters for travel brands Executive Channel Network (ECN) is a vital component of the media mix for a myriad of reasons, proven to perform for both B2C and B2B travel brands. By utilising ECN&...

Creative Best Practice: What Type of Creative Works Best on ECN Office DOOH?

Creative Best Practice: What Type of Creative Works Best in ECN Office DOOH? Intro Creative execution is where campaigns succeed or fail. With ECN Office DOOH, advertisers benefit from one of the high...

Prestige meets precision – How ECN places luxury brands in Europe’s most iconic offices

Prestige meets precision – luxury brand growth in Europe’s most iconic offices Context makes luxury. The most powerful luxury brand stories are told where audiences already associate their sur...

Attention in DOOH – The Office Mindset Advantage

Attention in DOOH – The Office Mindset Advantage   Why Attention Matters More Than Ever  In today’s fragmented media landscape, attention has become the true measure of advertising effec...