Les marques B2B et de la Tech utilisent les écrans DOOH ECN en France pour capter une attention de qualité

Les marques B2B et de la Tech utilisent les écrans DOOH ECN en France pour capter une attention de qualité Dans un paysage media B2B fragmenté, il est de plus en complexe pour les marques de capter...

DOOH ROI: Measuring Impact, Attribution & Performance with ECN

DOOH ROI: Measuring Campaign Performance on ECN In today’s data-driven marketing world, every impression is expected to justify its worth and digital out-of-home (DOOH) is no exception. Advertisers ...

Audience Measurement Explained: How ECN calculates its DOOH office audience

Audience Measurement Explained: How ECN calculates its DOOH office audience Intro Audience measurement in digital out-of-home (DOOH) is critical for transparency, accountability, and comparability wit...

Le luxe sous son plus bel éclairage

Le luxe sous son plus bel éclairage: les marques d’exception brillent sur les écrans DOOH situés au sein des bureaux primes en France. Paris compte parmi les adresses de bureaux les plus prestigi...

Why ECN matters for pan-European travel brands

Why ECN matters for travel brands Executive Channel Network (ECN) is a vital component of the media mix for a myriad of reasons, proven to perform for both B2C and B2B travel brands. By utilising ECNâ...

Creative Best Practice: What Type of Creative Works Best on ECN Office DOOH?

Creative Best Practice: What Type of Creative Works Best in ECN Office DOOH? Intro Creative execution is where campaigns succeed or fail. With ECN Office DOOH, advertisers benefit from one of the high...