Why ECN matters for travel brands

Executive Channel Network (ECN) is a vital component of the media mix for a myriad of reasons, proven to perform for both B2C and B2B travel brands. By utilising ECN’s premium, no-clutter environments and full-motion, data-enabled DOOH, our clients have seen success time and time again:

– Audience with means and motive: Office professionals in Europe’s busiest CBDs are affluent, frequent travellers. In the UK, 35% travel three or more times per month; in Germany, that figure rises to 49%. These travellers are not only booking premium cabins and high-speed rail, but also extending trips into weekend stays and leisure experiences.

– Pan-European footprint: ECN’s network spans London, Paris, Frankfurt and beyond—markets where office attendance is back above 95%. With one booking or DSP integration, brands can reach business travellers consistently across borders, with localisation handled centrally.

– Blended travel momentum: The lines between business and leisure are blurring. Office professionals are now planning corporate trips that double as short breaks, fuelling demand for hotels, rail add-ons, loyalty redemptions and premium experiences.

Proven impact

ECN has a track record of moving the needle on high-value travel products. A global travel brands campaign across the UK, France and Germany delivered a 2.1× uplift in brand consideration among office professionals. Independent brand-lift studies confirm that in-office exposure builds preference before a booking app is even opened.

Activation strategies

Each of ECN’s DOOH screens is 100% programmatic-ready, full-motion, and built on a 9×16 format for seamless creative alignment across digital channels. Our agile, pan-European offering enables brands to:

– Run private deals via their DSP, daypart around natural planning windows (morning strategy, lunchtime research, afternoon booking), and reallocate budget to markets showing the strongest lift in search or site traffic.

– Rotate messaging by route, cabin, fare or destination. Trigger ads to major events—like fashion week in Paris or trade fairs in Frankfurt—or even weather, to nudge last-minute trips.

– Link brand-lift to search, site visits and booking funnel data for a credible ROI narrative.

Planner takeaway:

– If the brief is “influence Europe’s high-value travellers before they book,” the office is where intent forms. ECN gives airlines, rail operators, hotels and booking platforms a single pan-European channel with programmatic control, premium context and verified results.

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