Introducing Our Latest Video
We’re proud to announce our latest video, developed in partnership with VIOOH, where we explore the evolving programmatic digital out-of-home (DOOH) landscape and highlight why premium office environments are such powerful channels for reaching influential audiences. Featuring insights from our recent office audience survey, the film demonstrates how we combine data, scale, and transparency to deliver smarter, more measurable campaigns across Europe.
The Changing DOOH Landscape
Advertisers are demanding greater agility, efficiency and accountability from their media investments – and programmatic DOOH is answering that call. No longer just about static screens, today’s DOOH combines real-time bidding, audience targeting, and campaign optimisation. Within this, premium office environments are emerging as a particularly powerful channel: reaching professionals at influential moments in their day, when brand messages can resonate most strongly.
Survey Insights: Understanding Office Audiences
With VIOOH, we commissioned a survey into office behaviour and business travel habits. The video highlights why we ran this study – to understand business professional travel behaviour and importantly their pre-planning behaviour. The bottom line? 65% book travel in the office and 55% book accommodation in the office – before their journey commences. This makes ECN’s DOOH office media the key channel for business travel brands.
The Power of the ECN + VIOOH Partnership
Our partnership with VIOOH, a leading global programmatic DOOH marketplace, enables advertisers to integrate office-based DOOH seamlessly into multi-market campaigns – scaling across regions while maintaining precision and transparency.
What This Means for Clients
For clients, the benefits are immediate and tangible:
– Precision Reach – Access to professional audiences across multiple European markets.
– Agility – Buy programmatically in real-time, with the ability to adjust campaigns on the fly.
– Targeted Messaging – Reach the right people in premium office environments, at the right moments.
– Transparency & Accountability – Full visibility of placements, impressions, and performance.
– Efficiency – Reduced complexity in multi-market buying, with greater cost-effectiveness.
CEO Perspective
“Our collaboration with VIOOH marks a turning point for ECN’s office-based DOOH. By combining ECN’s unmatched access to professional audiences in Europe’s prime office buildings with VIOOH’s cutting-edge programmatic capabilities, we enable advertisers to deliver campaigns that are not just seen but truly engaged with and measured. It’s about converting presence into performance.”
– Charles Parry-Okeden, Global CEO
Watch the video here – Discover more in our video – from the evolving programmatic landscape to insights from our latest survey, and the unparalleled potential our VIOOH partnership unlocks for advertisers.
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