In today’s hybrid working world, one thing remains clear: the office is more than just a place of work – it’s the launchpad of business travel. In our Global Business Travellers Report, we discovered 65% of business trips and 55% of hotel bookings are planned and confirmed directly from the office. This makes it a powerful environment for both decision-making and brand influence.

More Than a Workspace – A Media Hub for Office-Based Business Travel Planning

Modern offices, especially those located in Central Business Districts (CBDs), have become high-frequency, high-trust media environments. Screens in lifts, lobbies, and reception areas offer premium dwell time and repeated exposure—especially among senior professionals. In fact, 40% of all respondents trust advertising in the office, a figure that rises to 46% among C-suite leaders and 43% among CBD-based professionals.

With 59% of large companies located in CBDs and only 13% in suburban areas, the office remains a high-value space to reach decision-makers during active moments of intent.

Country-by-Country Comparison: Office-Based Planning Behaviour

While office-based business travel planning is a shared theme across markets, each region exhibits its own habits:

– France leads, with 69% planning travel at work

– The UK follows at 68%, showing strong return to city-centre routines

– Germany comes in at 58%, reflecting more hybrid setups

These distinctions show that office planning behaviour remains essential across all regions, with tailored strategies needed by market.

ECN’s Office Media Network: Targeting Where Travel Begins

ECN has built an office-based business travel planning ecosystem that connects brands with professionals before they enter transit environments. With hundreds of premium digital screens across London, Paris, and major German cities, ECN offers:

– Direct access to decision-makers in trusted, high-attention spaces

– Daypart targeting to reach audiences when they’re most likely to plan

– Proven performance: ECN campaigns deliver up to 7.9x uplift in brand awareness and 4.2x in purchase intent

Whether promoting software, finance tools, or travel services, ECN ensures your brand is seen at the source—where decisions start.

Want to know more? Get in touch with the ECN Sales team.

The ECN Global Business Travel Report has been created in conjunction with VIOOH.