Navigating the digital signage eco system
Understanding the complex world of digital signage management is crucial for building managers aiming to enhance tenant experience and operational efficiency. This blog explores key considerations for choosing a CMS and crafting engaging content.
Choosing the Right CMS for Digital Signage
When selecting a content management system (CMS) for digital signage in a corporate setting, it is essential to consider several key factors that contribute to effective content management. These factors will ensure that your digital signage operates smoothly and meets the needs of your organisation.
With a multitude of CMS options available, it is important to research and compare pricing plans to find the best fit for your budget and needs. ECN’s managed digital signage solution simplifies the CMS selection process by handling content management for you, thereby reducing your workload and allowing you to focus on other important aspects of your business.
The Importance of User-Friendly Interfaces
First and foremost, opt for a CMS that features a user-friendly interface. This is crucial because it significantly reduces the need for extensive training, allowing your team to manage content with ease and efficiency. A straightforward interface empowers users to quickly learn and navigate the system, minimising downtime and maximising productivity.
In addition to ease of use, prioritise content creation and customisation capabilities. Look for a CMS that offers a variety of templates and design tools, especially if you plan to manage content in-house. These features enable you to create visually appealing and engaging content that aligns with your brand’s identity and messaging.
Content Creation and Customization
The ability to customise content ensures that your digital signage remains dynamic and relevant to your audience. Establish clear guidelines for branding, messaging, and visual design to ensure consistency and coherence across all content. By doing so, you create a unified and professional appearance that reinforces your brand identity and effectively communicates your message to your audience.
ECN’s managed digital signage solution makes it easy for building managers because we provide the content loop and content within it. For example, ECN provides its office building partners with a completely managed 2-minute loop, including all building information on pre-agreed branded building templates. We also provide seasonal content across the entire year including Christmas, Easter, and other key calendar events.
Efficient Scheduling and Real-Time Updates
Efficient scheduling is another critical aspect to consider. Choose a CMS that allows for advanced scheduling of content as well as real-time updates. This functionality is vital for keeping your content current and relevant, particularly when dealing with time-sensitive information. The ability to schedule content in advance ensures that your digital signage is always up to date, while real-time updates allow for quick adjustments as needed.
For businesses with multiple locations, a web-based platform with remote access is highly advantageous. This feature enables you to manage and update content from anywhere, ensuring consistency across all locations. Remote access provides flexibility and convenience, allowing you to respond promptly to any changes or updates required.
Leveraging Managed Digital Signage Solutions
Reliable customer support is essential for addressing any issues or questions that may arise, while automatic updates ensure that your system remains functional and up-to-date with the latest features and security enhancements.
ECN does not charge its office building partners to create or manage its content, providing a cost-effective solution for maintaining dynamic and engaging digital signage.
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