As we conclude this series on the ECN Business Travel Report, here are the key takeaways for marketers looking to engage today’s mobile professionals:
1. Business Travel Is on the Rise
Despite the widespread adoption of virtual tools, in-person business travel remains vitally important —particularly among senior decision-makers. Over 70% of C-suite executives across Europe expect to travel more in the coming year. Rather than replacing travel, hybrid work has made it more intentional, strategic, and results-driven.
2. The Office Is the Epicentre of Travel Planning
The office has asserted itself as a hub of productivity, collaboration, and decision-making. Today, 65% of business trips are booked from the office, and 55% of accommodation decisions are made there as well. This makes it a key moment for brands to engage professionals when they’re actively planning.
With 59% of large enterprises based in Central Business Districts (CBDs), office environments offer consistent footfall and a reliable setting for programmatic digital out-of-home (pDOOH) advertising. Importantly, these are trusted, high-attention spaces—particularly among senior leaders—where brand messaging can directly influence travel, tech, and service decisions.
Whether via screens in lifts, lobbies, receptions, or shared breakout areas, the office delivers visibility during key windows of action, when professionals are most mentally primed for productivity, planning, and purchasing.
3. National Variations Matter
-Germany leads in travel frequency and loyalty programme adoption
-UK shows high trust in office-based tech and finance advertising
-France prioritises value, selectivity, and cost-efficiency in brand environments
4. Key Environments for Advertisers
Top-performing media spaces include:
-Offices – powerful for influencing high-value decisions
-Airports – top engagement for luxury and tech
-Rail stations – effective for regional, efficiency-driven messaging
Let the office be your runway. Your next high-value customer is already planning their next trip.
Want to learn more? Get in touch with our Sales team.
The ECN Global Business Travel Report has been created in conjunction with VIOOH.