New brand positioning celebrates the collegiality of office work
London, UK (Sept 26, 2022) – Executive Channel Network (ECN), a world leading digital-out-of-home office (DOOH) media publisher today announced it had launched a new brand positioning. ECN’s DOOH office media network connects asset and brand partners with office audiences in real time.
The new brand positioning – Life lives here – reflects the notion offices provide a positive environment which enhance social connection, collaboration, knowledge and career development. Whilst hybrid working has been adopted by many organizations, office professionals are still choosing to be in their office for an average 3.5 days per week, according to a study by ECN. The comprehensive study involved more than 2500 working professionals across the UK, France and Germany. Social connection, friendship and productivity were the primary reasons for returning to the office.
Charles Parry-Okeden, Global CEO, Executive Channel Holdings (ECH) commented:
“An office is more than just a place to do work. For many people, the office enhances well-being because it acts as their real world social network where trust is high and the connections are real. Importantly, an office provides a dynamic work environment which is why 9 in 10 professionals choose to return to their office every week.”
Paul McBeth, International Strategic Sales & Marketing Director, ECN said:
“Mobility data shows foot traffic in office business precincts has returned. We all crave human connection and our brand positioning celebrates the collegiality of office life. It’s where life conversations happen with trusted colleagues who are both business and consumer decision makers.”
About Executive Channel Network (ECN)
Executive Channel Network (ECN) is a world leading digital-out-home (DOOH) office media publisher connecting asset and brand partners with affluent audiences in premium office environments. ECN delivers 17 million weekly impressions across 850 digital screens in 530 locations, and is present in 12 cities including London, Paris, and the main German cities.
ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).