WORKPLACE
PERFORMANCE
Workplace media is a proven performer and we continually invest in proprietary client research to demonstrate the effectiveness and accountability of the environment. Below are a selection of recent ECN case studies.
#WFH - A FORCED GLOBAL EXPERIMENT In March 2020, office workers participated in an involuntary global experiment, being confined to their kitchens, bedrooms and living rooms. This document takes us through the highs & lows of working from home and concludes why the office continues to be desired and why it can never be replaced.
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Beware the Deadzone! The London office worker audience is exposed to a variety of traditional media on their way to and from work but what happens when they get to work, where they spend 8+ hours a day? Are your campaigns falling victim to the Audience Deadzone?
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Influence the Tech Place 92% subscribe to a SVOD service, 81% use mobile payment apps and 51% use a digital-only bank! Welcome to Workplace – Techplace, our latest research exploring the technology consumption habits of workplace professionals who are not only early adopters but are champions of emerging new technologies.
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Influence the Consumer Place 1 in 3 consume breakfast at work, 84% buy lunch daily and 52% spend their lunch hour researching products and services while 40% sort out personal admin. This case study reinforces that today’s workplace is about so much more than work, as we spend 50% of our waking hours at work, the workplace now literally lies at the center of the consumer journey.
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Environment & Electric/Hybrid Cars in the Workplace 79% cited air pollution in London as their top environmental concern and 54% think the 2040 ban on combustion-only vehicles is too far. Workplace audience are commited to a greener future and this research piece reveals how they feel towards the environment in London, owning an electric/hybrid vehicle and the challenges that electric/hybrid car manufacturers may face.
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HPE reaches 2.3 Million Workplace Professionals with ECN To promote their pay-per-use IT platform – HPE GreenLake, HPE used ECN’s European Network of 360 locations, reaching 2.3 million professionals working for Europe’s leading companies. The successful delivery of the HPE GreenLake campaign saw them target workplace professionals who are actively involved in their business’ IT needs with 56% considering HPE.
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ECN delivers 300% sales uplift for foodora ECN partnered up with foodora, Outmoove & Broadsign to deliver foodora’s innovative programmatic campaign which saw them target German workplace professionals with data triggered messaging, delivering a sales uplift of 300%
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Luxury Brands in the Workplace Superior quality and latest fashion offering makes luxury brands an obvious choice for ECN’s audience with 70% revealing they feel confident when they buy a luxury product.
As 69% share their luxury brand experiences with their colleagues, the workplace is a great environment for luxury brands to reach an audience who are actively looking for their next purchase. Download our latest study to find out more.
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Travel in the Workplace With 92% of workplace professionals agreeing that regular holidays are good and 69% confirming they feel more motivated and productive after a holiday, the workplace is a very positive environment for travel brands. This research looked into the travel habits of workplace professionals from how they choose a destination to how they travel and how they plan for a holiday amongst other insights.
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Hennessy XO Christmas 2017 Hennessy wanted to understand the effectiveness of ECN screens in meeting the objectives of awareness, ad recall and effect on consideration.
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Virgin Trains Virgin Trains promoted their new offering using creative tailored specifically for workplace professionals. Using ECN’s DOOH network, they were able to communicate the benefits of using Virgin Trains, the ease of booking, comfort and the journey duration. With 67% of audience travelling long distance within the UK, the campaign was highly successful delivering a recall of 50%
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