Workplace media is a proven performer and we continually invest in proprietary client research to demonstrate the effectiveness and accountability of the environment. Below are a selection of recent ECN case studies.
79% cited air pollution in London as their top environmental concern and 54% think the 2040 ban on combustion-only vehicles is too far. Workplace audience are commited to a greener future and this research piece reveals how they feel towards the environment in London, owning an electric/hybrid vehicle and the challenges that electric/hybrid car manufacturers may face.
To promote their pay-per-use IT platform – HPE GreenLake, HPE used ECN’s European Network of 360 locations, reaching 2.3 million professionals working for Europe’s leading companies. The successful delivery of the HPE GreenLake campaign saw them target workplace professionals who are actively involved in their business’ IT needs with 56% considering HPE.
ECN partnered up with foodora, Outmoove & Broadsign to deliver foodora’s innovative programmatic campaign which saw them target German workplace professionals with data triggered messaging, delivering a sales uplift of 300%
Superior quality and latest fashion offering makes luxury brands an obvious choice for ECN’s audience with 70% revealing they feel confident when they buy a luxury product.
As 69% share their luxury brand experiences with their colleagues, the workplace is a great environment for luxury brands to reach an audience who are actively looking for their next purchase. Download our latest study to find out more.
With 92% of workplace professionals agreeing that regular holidays are good and 69% confirming they feel more motivated and productive after a holiday, the workplace is a very positive environment for travel brands. This research looked into the travel habits of workplace professionals from how they choose a destination to how they travel and how they plan for a holiday amongst other insights.
Virgin Trains promoted their new offering using creative tailored specifically for workplace professionals. Using ECN’s DOOH network, they were able to communicate the benefits of using Virgin Trains, the ease of booking, comfort and the journey duration. With 67% of audience travelling long distance within the UK, the campaign was highly successful delivering a recall of 50%
Over 166 prime Central London workplaces are now running ECN content, with our UK network strategically focused in The City of London, Canary Wharf, Mid-town, London Bridge City and the West End. ECN’s audience work for some of London’s smartest and most progressive companies in the finance, tech, media,
property and legal sectors who are high spending consumers, in their prime earning years (ages 40-55) and highly likely to consider a range of premium brand experiences within the travel, financial services, insurance, technology, retail and motors sectors.
145 sites are equipped with ECN screens with a strategic location in the heart of Paris, La Défense (Europe’s leading business district) with a growing presence in cities such as Boulogne-Billancourt, Issy-les-Moulineaux, Levallois- Perret, Neuilly-Sur-Seine. Our DOOH network, 100% connected and Live, allows you to reach the right audience, on the right channel and at the right time.
Our technology will allow you to broadcast your digital campaigns, Live and data sensitive with all the flexibility offered by our media. Our network allows you to address a target group of 25-49 years (79%) and CSP + (79%) with 31% living in a high income household (+ 65K € net per year).
Every week, nearly 400,000 people work in different sectors such as finance, new technologies, the media, real estate.
Over 106 German workplaces are now running ECN content, with our network strategically focused in Frankfurt, Dusseldorf, Hamburg, Munich, Berlin & Stuttgart. ECN’s network reaches workplace talent of smart German and global companies in the finance, tech, media, property and legal sectors. In addition to private consumption, 50% of ECN’s workplace audience also make day to day purchasing decisions on behalf of their company.
60% of our workplace audience are in their prime earning years (ages 40-55), meaning they are more likely to consider a range of premium brand experiences within the travel, financial services, insurance, technology, retail and motors sectors. They have an income twice as high as the German average.